3 Things You May Not Know About Social Shopper Marketing

Many brands are leveraging real and virtual "shopper communities" to gather data, float product and pricing initiatives, and spread incentives. It's a pity that individual brand teams aren't able to harness that power and translate it into mobile apps that can help connect communities in-store or, even better, through the entire path to purchase. In a social media sense, it's definitely an idea worth sharing.