3 Things You May Not Know About Social Shopper Marketing

3. Retailers are socializing the mobile space better than brands. Shopping apps are on the rise, with downloads doubling since last year. With all of the apps being developed by individual brands who are jumping on the mobile bandwagon, we're starting to see the limitations of what an individual brand can achieve in the shopper marketing space. Many branded apps are great tools — e.g., recipe builders, price comparisons, etc. But there are very few, if any, ways for people to connect with one another through the app to drive next-level purchase intent.