3 Things You May Not Know About Social Shopper Marketing

However, all of them are outranked by traditional TV, radio and print editorial content. What was equally revealing was the emphasis younger Canadians place on various tools in the pre-search influence. It was reported that a significant portion of Canadians aged 18-34 view blogs, YouTube, Facebook and company websites as credible sources of news, even more in some cases than traditional media outlets. This suggests the boundaries of credibility between content and opinion, authenticity and credibility, and impact and influence are now and forever blurred as well as viewed differently by different demographics. Social channels are now not only gaining influence over consumers’ purchase decision-making processes, but they're also, in effect, shaping them based on a different platform of authenticity and trust.