3 Things You May Not Know About Social Shopper Marketing

2. There's a defined generational gap not only in how Canadians research products, but also in the definition of media itself as an influencer. A landmark study was published earlier this year by the Canadian Council of Public Relations Firms. The research focused on the dynamics of influence on Canadians’ shopping habits, examining media influences, "circles of trust" and the impact of social media on the buying process. There's a hierarchy of influence in the average consumer's path to purchase, with Twitter as the least influential, followed by Facebook, then blogs and finally a company's website as the "go-to" source of information during the prepurchase phase.