3 Things You May Not Know About Social Shopper Marketing

However, a recent article in Mediapost explores the fact that changes to users’ news feeds make earned media like that a much tougher proposition, as only 4 percent of people return to a branded page to immerse themselves. As "social" shopper marketing can only be successful through shared engagement along the path to purchase, the dearth of return visits indicates that marketers need to post more relevant content and spend time on how to be relevant to both create and identify opportunities. More young people like Starbucks on Facebook than actually step foot in one of the chain's stores, but their "shared interest" in the brand suggests that the intent to purchase is there when they have the chance to go inside.