3 Things You May Not Know About Social Shopper Marketing

Here are three things you may not know about social shopper marketing:

1. Ninety-six percent of people who "Like" a brand page never go back to that page. Many briefs we come across have "increased number of Facebook Likes" as a quantitative metric. However, interestingly enough, it's yet to be proven that a Like immediately translates to purchase. There have been arguments made by ComScore and others that concur that Likes on Facebook for brands increase brand awareness, affinity, loyalty and purchase intent.