3 Technologies Leveling the Playing Field for Small Retailers

Personalization vendors now fully understand where to start the personalization process, how to optimize the process for each retailer and where to get the most return on investment upon first deployment. Best practices include personalizing recommendations on your homepage or category pages to engage new customers quickly, and providing accessory or complementary recommendations on the cart page to increase AOV. These recommendation solutions are now affordable to everyone, offering even boot-strapped retailers the ability to see conversion and revenue lift from a reasonable investment in technology. Furthermore, they gain insight into the best practices required to deliver unique and relevant shopping experiences to online consumers.