3 Technologies Leveling the Playing Field for Small Retailers

Retailers can also leverage BYOD to both personalize shopping experiences and make transactions seamless. Companies like Square and Cisco are developing affordable technologies that empower small retail stores to become "customer aware" — i.e., knowing when a device tied to a consumer is near or enters the store. Armed with this information, retailers can use personalized push notifications to bring consumers into their store. Once there, shoppers can use the technology for easier, faster payment processing, bypassing payment authentication methods like swiping a credit card or signing a receipt. A customer simply gives their name and via Wi-Fi connectivity the retailer seamlessly conducts the transaction.