3 Technologies Leveling the Playing Field for Small Retailers

The "endless aisle" is also more easily implemented online by small retailers whose catalog sizes are smaller and faster to digitize and organize across channels. As a result, it's now possible for smaller retailers to deliver in-store digitization.

BYOD and ‘Customer Aware’ Technologies
Consumers have increasingly embraced the "bring your own device" (BYOD) trend, using their personal mobile devices while they browse and shop in-store. As such, retailers are scrambling to make it easy for consumers to shop and transact on their mobile devices while in-store as well as provide a more omnichannel experience. With the rise of the phablet — the device that marries smartphone mobility with tablet-sized screens that customers prefer for transacting — the trend of browsing in-store while purchasing online will only accelerate.