3 Technologies Leveling the Playing Field for Small Retailers
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Dan Darnell
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Until now, larger, resource-rich retailers have had the upper hand over their smaller counterparts due to the millions of dollars they invest in people and the latest technologies to improve the shopping experience for consumers. After decades of limited access to critical tools and techniques, several new classes of technology have emerged, offering smaller retailers an opportunity to level the playing field against the Amazon.com's of the world.
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- Companies:
- Amazon.com
- Cisco Systems
- Netflix
- People:
- Forrester
Dan Darnell
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