3 Tactics for Email: Promote, Personalize and Be Relevant

In 2006, JupiterResearch reported that the average untargeted email campaign had an open rate of about 20 percent, a clickthrough rate of about 9.5 percent and a conversion rate of only about 1 percent. Conversely, the average targeted email campaign had a 33 percent open rate, 14 percent clickthrough rate and 3.9 percent conversion rate.