3 Tactics for Email: Promote, Personalize and Be Relevant

1. Make sure your email is relevant to those who receive it. Too many marketers blast identical copy to all their email subscribers. Catalog/multichannel marketers don't have to do this. Most of their email subscribers are customers, so they know what they bought and what they clicked on from their websites. Create categories of product interest for each subscriber, and feature these products in your email rather than pushing the “product of the month.”