3 Tactics for Email: Promote, Personalize and Be Relevant
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These results are reported in a recently published book that I wrote with Arthur Sweetser, chief marketing officer of the email marketing firm e-Dialog, titled “Successful E-Mail Marketing Strategies: From Hunting to Farming,” (RACOM, 2009). Here's just a sampling of some of the pointers from the book:
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Arthur Middleton Hughes
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