3 Strategies for Boosting Holiday Website Speed

1. Images: The size of the average web page has ballooned since 2003, growing from 94KB to 679KB. Since images are generally the largest assets of a website, they present the greatest opportunity for optimization.

We all know that e-commerce sites need great looking pictures — and lots of them. But crystal-clear images don't have to come with big file sizes. There are many ways to compress images without reducing quality, and numerous tools for doing so (e.g., Yahoo's Smush.it).