3 Strategies for Boosting Holiday Website Speed

One place where companies can find this edge is web performance. It's no secret that site speed matters to shoppers. Slower site load times lead to more bounces, fewer conversions and lower user satisfaction. Not so long ago, the bounce rate tipping point was eight seconds. Today, if shoppers have to wait much longer than two seconds to four seconds for a page to load, they start dropping (off) like flies.