3 Steps to Maximizing Your Marketing Dollars

There are three important items of note when you're driving your business decisions this way:

• ensure you’re tracking correctly;
• invest in tools as necessary; and
• apply deep analysis to your data.

3. Test, test, test. From A/B and multivariate testing of your website architecture to ad copy testing within PPC campaigns, all approaches can be tested, monitored, changed or enhanced if necessary. Just ensure you've clearly stated your goals and established consistent criteria for determining the winner.