3 Steps to Maximizing Your Marketing Dollars

2. Act based on data. With all of the tools marketers have at their disposal today, it would be foolish of them to make any decisions that don't stem directly from the numbers themselves. If you're correctly tracking and monitoring your data, it will be possible for you to analyze the trends and seasonality of your business — which efforts are having a positive effect, what results you should be concerned about, which areas require your resources, and in what priority.