3 Steps to Maximizing Your Marketing Dollars

Also, by leveraging multiple analytics platforms and configuring them to share data with one another, you can see the full purchase funnel from where potential customers start to when a sale is completed. Tie your analytics platform to your CRM tool to your social media monitoring tool, and so on.

With the correct tracking in place, you can begin to get visibility into which marketing efforts are working online and offline. More specifically, you can determine which keywords, content and marketing initiatives directly result in sales, helping you to focus your resources and priorities accordingly.