3 Steps to Maximizing Your Marketing Dollars

Is your marketing budget tight, with little chance of increasing over the next year? Are you expected to do more with less? Are you challenged to prove return on investment to justify your activities? If this is the case, well, you’re not alone.

To help retailers compete with ever-shrinking marketing budgets, I've compiled a list of three crucial elements for online retail marketing campaigns to run successfully, with accurate tracking of the effectiveness of marketing dollars. It includes the following: