3 Steps Every Mobile Retailer Can Take to Prevent Google Ranking Downgrades

To get out in front of this issue, prioritize faulty redirects based on expected contribution and/or missed opportunity costs. Optimize the device-detection code used by the server to target certain smartphones, and the pattern-matching code that populates the server's response headers with the mobile page location, type of redirect status code and the "vary" header values. Make sure desktop URLs that redirect smartphones are mapped to relevant mobile pages. If one doesn't exist, mobile users should receive your desktop version for now.