3 Steps Every Mobile Retailer Can Take to Prevent Google Ranking Downgrades

The following is a list of suggested tips to help retailers correct faulty mobile redirects:

1. Conduct a thorough site audit. Begin with a full audit of your most important category, subcategory and product pages to discover mobile redirect issues. Log analysis and analytic tools, including Google Webmaster Tools, can provide a free starting point in identifying mobile page errors recorded in the past. There are free tools on the market that help predict which pages are likely to produce mobile errors or irrelevant redirects in the future. Diagnostic tools can also help confirm suspicions about whether pages have been downgraded in smartphone search results.