3 Steps Every Mobile Retailer Can Take to Prevent Google Ranking Downgrades

At issue is a troubling new configuration error that's emerged with the explosion of mobile search and commerce. It's called the mobile redirect error. Mobile redirects form a critical bridge between smartphone shoppers and the appropriate mobile-formatted content they're searching for.

Misconfigured mobile redirects can result in errors, irrelevant pages and now, as a result of Google's recent algorithm changes, search ranking downgrades. Many brands may find it difficult to correct mobile redirect issues, but identifying and fixing these issues is important to helping pages stay visible in mobile search results and removing critical obstacles blocking the path to more mobile commerce.