3 Ways E-Tailers Can Make Their Sites Faster

3. Rethink the design and location of call-to-action (CTA) links in feature graphics. While the accepted design convention has been to position CTA buttons at the bottom of feature banners, this convention doesn't always serve the best interests of users or site owners, as shoppers must wait for the image to fully render before taking their next action on the page. The simplest solution: reposition the CTA outside the slow-rendering banner.