3 Ways E-Tailers Can Make Their Sites Faster

However, not all hope is lost. There are ways that you can take charge of your website's performance by implementing a proactive approach to front-end optimization. Here are three tips that you can easily deploy to help shave off precious seconds of load time:

1. Consolidate JavaScript and CSS. Consolidating JavaScript code and CSS styles into common files that can be shared across multiple pages should be a common practice. This technique simplifies code maintenance and improves the efficiency of client-side caching. In JavaScript files, be sure that the same script isn't downloaded multiple times for one page.