3 Steps to Successful Cart Reminder Messages

3. Develop a cart reminder email series. Sending one cart reminder message is better than sending no reminder at all, but a series of messages highlighting items left in the cart can help to engage shoppers who still need more time before they buy. These additional messages will also give you more themes to test. A second message with a free shipping offer or discount could be the motivation needed to get shoppers who didn't respond to the first message to complete their order. A third (and final) message focused on the expiration of the discount or shopping cart could also give shoppers a reason to get back into the buying mood.