3 Steps to Successful Cart Reminder Messages

2. Don't overthink the cart reminder email. Bronto found that only 13 percent of retailers are sending any form of a shopping cart reminder email. Many marketers think these messages will be too challenging to set up or that they must debut a highly sophisticated reminder email program. With conversation rates that can reach 20 percent, cart reminder emails should be well thought out, but it can also be easy to overthink the message. A customer service-themed email that reminds shoppers about items left in a cart should include contact information and explain how you've made checkout simple. You'll be able to tap into performance data to build on your successes and avoid initial pitfalls.