3 Steps to Successful Cart Reminder Messages

You may perceive this evolution of consumer shopping habits as more work and complexity for your resource- and time-strapped team, but there are many low-impact ways you can meet consumers’ needs, improve their shopping experience and boost sales. Here are three ways how:

1. Rework the shopping cart. The first step to a better shopping cart reminder program is to revisit your shopping cart. There's an average of 5.6 pages from carting an item to order confirmation. See how you measure up against that average, but don't feel like a lower number is necessarily better. Considering the variety of ways shoppers use the cart. For example, a one- or two-page checkout may be overloaded with information and form fields that won't meet the needs of the shopper who's using the cart to store items.