3 Steps to Successful Cart Reminder Messages

Everyone knows that shopping cart reminder emails bring consumers back to a site to shop and hopefully make a purchase. The rate of visitors leaving items in a shopping cart continues to rise, though many shoppers aren't truly abandoning carts with no intention to come back and shop. According to a study by Bronto, 40 percent of online shoppers will use the shopping cart to store items to view on a different device, and 36 percent will use the cart to view items on a mobile device while in-store.