3 Reasons Merchants Need to Take a Greater Stance to Protect Against a Data Breach

2. Multiple data uses weaken security: Big data can be a valuable asset for many retailers, however, companies face the challenge of getting the most out of consumer data while protecting sensitive information. Consumer data is collected not only to process a transaction, but also to help retailers better understand consumer behavior and anticipate their needs. As a result, consumer data is spread across various platforms, databases and applications. While analyzing and applying this data can help retailers provide a better shopping experience, storing the data on multiple platforms provides more entry points and opportunities for criminals to gain unauthorized access to sensitive information.