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The film, which was directed by Temperley and filmed by her brother Henry, “depicts the glamorous cast attending a summer party hosted at Temperley's own Somerset home,” according to the article.
While shoppable video has been around for a while, I've never seen it done with such fashion and flair. And unlike other shoppable videos, this film experience makes it easy for shoppers/viewers to purchase products as they watch — they simply click on the pieces they like, which are automatically added to a personal area available to view and purchase from at the end of the film.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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