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Net-A–Porter also views its magazine as an added revenue source. In fact, according to the WSJ article, 35 percent of Porter's pages are devoted to advertising, with the remaining 65 percent budgeted for editorial.
2. Shoppable fashion: According to an article in the Independent, Net-A-Porter and fashion designer Alice Temperley joined forces this year to launch a shoppable fashion film that allows consumers to collect items they're interested in purchasing without interrupting viewing.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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