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Net-A–Porter also views its magazine as an added revenue source. In fact, according to the WSJ article, 35 percent of Porter's pages are devoted to advertising, with the remaining 65 percent budgeted for editorial.
2. Shoppable fashion: According to an article in the Independent, Net-A-Porter and fashion designer Alice Temperley joined forces this year to launch a shoppable fashion film that allows consumers to collect items they're interested in purchasing without interrupting viewing.
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