3 Reasons Every Brand Should Syndicate Reviews

Not every product is going to be a perfect fit for every consumer. However, a tag-based review system can help match the consumer to the right product for them, which results in a more personalized, authentic experience with the brand.

3. Better understand your audience. As mentioned above, it's the most passionate fans that frequent brand pages. Therefore, when brands syndicate their reviews, they can see the native content from those avid customers in line with the reviews collected on retailer sites. With proper analysis, brands can track how the two batches of reviews compare.