3 Reasons Every Brand Should Syndicate Reviews

2. Create a personalized buying experience that's easy to navigate. While one consumer may want a compact DSLR camera with the newest auto-stabilization technology, another just needs something with a long battery life. At the same time, not every product can be the fastest, biggest, newest, cheapest and best. That's where tags come into play. A tag-based review system scans all product reviews for commonly used words and phrases to put together a quick snapshot of the most referenced product characteristics as well as pros and cons. When reviews are tagged based on product attributes (e.g., this desk might be less expensive, but the trade-off is that it takes a long time to assemble), the shopper gets a clearer idea of what they're buying.