3 Reasons Every Brand Should Syndicate Reviews

With syndication, brands can ensure that all consumers have access to the rich content and reviews housed on the brand page, and thereby insert themselves into the consumer conversation wherever a brand's products are sold. For example, L'Oreal's website lorealparisusa.com is a consumer engagement tool educating visitors on fashion, beauty and its product offerings while collecting reviews on its complete line of products. Those reviews are then syndicated to other retailers like ULTA and Walgreens. By syndicating reviews, more consumers are exposed to the customer experiences of others when making purchase decisions.