3 Reasons Every Brand Should Syndicate Reviews

As consumers, we're constantly looking for information to validate our purchase decisions. Does this tablet have the right screen size and computing power? Exactly how brown is this "chocolate mocha" dining room set? Will these shoes match this purse, and are they true to size?

Product reviews have become a critical part of the consumer purchase process and have the power to turn hesitant consumers into confident buyers. Even Google has recognized the value of reviews, recently introducing a five-star rating system into its Product Listing Ads (PLAs) to make review information more readily available to consumers as they search for products.