3 Examples of Effective Retail Marketing

Beardbrand, a creator of high-quality grooming products, began in 2012 as the lifestyle blog of beardsman Eric Bandholz. Tired of beards being left to kitschy, cheap products and feeling that low-quality items led people to consider beards a short-lived fad, Bandholz recognized a growing need for better grooming products and transitioned to an official retailer in 2013.