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What you can learn from BKR:
- Don’t be afraid to take risks and commit to an ideal customer. If your marketing is “everything to everyone,” it will be nothing to no one.
- Test color names and try something more creative.
- Take customers on a journey. Provide different scenarios that include your product to help customers picture owning it.
- Be thorough. BKR makes even its individual product descriptions clever and on brand.
Use Relevant Content to Draw Awareness: Beardbrand
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Brandon Levey
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Brandon Levey is the CEO and ThinkerUpper at Stitch Labs.
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