3 Examples of Effective Retail Marketing

All jokes aside, BKR knows what it’s doing. It's targeted a specific audience and taken risks to connect with them. Even the names of the bottle colors are clever and draw in fashion-crazed shoppers. Instead of fuchsia, it’s “lola.” Is that bottle white? Absolutely not, it’s obviously “boo.” Swap peach for “bellini,” teal for “dive,” and suddenly it’s much more enjoyable to shop.