3 Examples of Effective Retail Marketing

Sure, a glass water bottle may seem odd and slightly impractical, but BKR is doing some things right here.

First, BKR knows its target audience. On its homepage, there are presumably fashion models in various poses, caressing BKR water bottles. Or heck, maybe not even holding a water bottle at all. Why does it matter? Cool, pretty women in stylish clothes are hanging out in hip places — the product doesn’t even matter. They’re saying, “Oh, hi. Didn’t see you there,” in a way that makes shoppers love them and want to be them. “Beauty will save the world,” friends. So, sure, buy a water bottle.