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Marketing has never been just about selling. It’s about telling a story, conjuring a feeling and inspiring an audience. It’s about doing anything to make that ever-so-valuable connection with an entire community. People aren’t just buying a product, they’re buying a brand. If your brand is strong and you connect well with shoppers, then this article isn’t for you.
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Brandon Levey
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Brandon Levey is the CEO and ThinkerUpper at Stitch Labs.
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