Special Report: 3 Email Marketing Trends for 2013 and Beyond

3. Technology tamers wanted. Everyone in your organization should be focused on the same goal-based approach (with the goals mutually agreed upon) when it comes to your email marketing program. Institutionalize behavior by connecting customer-centric practices, data and measurement across department silos. Determine your organization's core competencies and act upon them. It's wise to seek out expert partners when you're lacking skill in certain areas (e.g., database segmentation, mobile design, etc.).