3 Cybersecurity Predictions for the Retail Industry in 2014

Behavioral data like that which is tied to customer loyalty programs will become as prominent as payment data in security discussions in 2014. Payment card companies don't know what or where consumers buy because they simply process payments. However, retailers store large amounts of loyalty card data that identifies what consumers buy, how often and where. Although this may not consist of personally identifiable information, it's still data that should be protected because consumers have a right to privacy.