3 E-Commerce Mistakes to Avoid This Holiday Season

For instance, let’s say you feel strongly that changing the navigation of your website could dramatically increase clickthroughs and conversions. Would you leave it be? I hope not. Ensure your digital teams are digging deep into website analytics to identify what changes will offer the greatest advantage to your business. Hold any updates until January that are unlikely to substantially move the needle, but make the tweaks that could make a big difference on conversions.