3 E-Commerce Mistakes to Avoid This Holiday Season

During the holidays, however, people aren't shopping for themselves. They're shopping for their husband, wife, children, mother, friends, etc. Many common personalization tools that are focused on a shopper’s previous behaviors and purchases won't be as helpful in this case. For instance, last month a consumer may have been looking at a leather coat for himself, but right now they want to buy something for their young nephew. If you recommend a motorcycle helmet to that visitor, you’ve wasted an opportunity to serve content based on their current shopping intentions. Consider personalization approaches that can understand your visitors’ current interests as they navigate your site.