3 E-Commerce Mistakes to Avoid This Holiday Season

There are three common traps I see retailers continually fall into year after year. Are you making any of the mistakes? If so, luckily there’s still time to adjust your strategies.

1. Limiting personalization to past purchases and other historical data. On-site personalization can be a great way to make the shopping experience more relevant to visitors. During the holiday season, shoppers often need product suggestions or don’t know exactly what they’re looking for. Therefore, personalized features can be extremely useful.