3 E-Commerce Mistakes to Avoid This Holiday Season

As we enter the last quarter of the year, you may be in the midst of ramping up your e-commerce site the same way you’ve done in the past in an effort to reach more buyers, convert more sales, cross-sell and upsell. Hey, it’s worked before so it should work again, right? Well, maybe. What if there's a better way of managing your digital strategy that could make sales skyrocket this holiday season?