25 Tips to Boost Web Traffic & Sales

Determine your BOB. BOB means “Best of Breed,” and it refers to the other sites to which your average customer compares you (e.g., eBay, Amazon, ESPN or the Weather Channel). Look at your referring URLs to see if your customers are coming to you from BOB sites. If you have a large amount of such shoppers, investing in some of the latest technologies may offer some return on your investment.