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8. Keep asking for the order, and make it easy for customers to comply. Africa’s extensive research shows that 85 percent of online shoppers actually think cart technology is purposely made to be too difficult to use. “Most users tell us they feel that marketers intentionally make it difficult for them to shop online,” said Africa. Message here: Make it supremely simple for people to order products from your site.
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Reported Donna Loyle
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