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4. Know your active average user session. How long do visitors stay on your site? “The more they stay, the more they pay,” said Africa. Keep users on your site as long as possible, because 80 percent of orders come in after visitors are on a site for at least 12 minutes, she continued.
5. Make your entry page as enticing as possible. Did you know that 90 percent of all visitors exit a site after the home page or entry page? While you can’t guard against people inadvertently stumbling onto your site, you can work hard to keep them there once they’ve found you.
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Reported Donna Loyle
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