25 Tips to Boost Web Traffic & Sales

2. Pay attention to your site’s load order. Tests of eye-tracking patterns show that most people look first at a site’s top right quadrant. Because the eye naturally goes there, that part of your site should load first. Additionally, put the best offers on your entry page in the top right portion.

3. After looking in the top right quadrant, people tend to look down the middle of the entry page and then subsequent pages, so the meat of your offerings should remain in the middle of the pages. “It’s also a good idea to put sales-oriented things in the right-hand column,” says Africa, “because that’s one of the places the eye tends to go before it leaves a site.”